REASONS TO EAT CHOCOLATE
As if you need them. Having undertaken comprehensive research, I'm pleased to present...

Five Excuses to Eat More Chocolate

Got a cough?
Take chocolate. Researchers at Imperial College, London discovered that chocolate is 30% more effective than codeine, which is the most common cough-medicine remedy. Theobromine, found in cocoa, was tested on volunteers with cough symptoms and didn’t show any of codeine’s side-effects, either.

Planning an adventure?
Take chocolate. Mountain-climbers, trekkers and serious adventurers are always advised to take chocolate. It’s been said to have saved the life of many a weak walker.

High blood pressure?
Take chocolate. Its polyphenols slow down the oxidation of cholesterol (which is what leads to blocked arteries) and it’s also suspected to prevent blood clotting. In fact, Mars is so convinced of its health-giving properties, it’s just launched CocoaVia: high-cocoa bars for people suffering with blood and heart problems. Mars claims the bars promote platelet activity (for good circulation) and improve blood flow.

Prone to anaemia?
Take chocolate. This trick is familiar to many women who suffer mild anaemic symptoms once a month. If you’re menstruating, dark chocolate is a useful iron supplement, and cheers you up too.

Need extra vitamins?
Ditch the pills and take chocolate. The humble cocoa bean is 3.5% vitamins, including calcium, iron, magnesium, sodium, phosphorous, vitamin A, thiamine, riboflavin and niacin.